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International Conference on Soft Power and Nation Branding

-In Celebration of the 60th Anniversary of the People’s Republic of China

Conference Notice

The First International Conference on Soft Power and Nation Branding will be organized by the Tsinghua International Center for Communications Studies during the 8th – 9th of September 2009.

The conference will be a high level dialogue at the forefront of international discussions, covering key issues with an international perspective.

Leading scholars, professionals and decision makers from around the world will be invited, all with unique understanding and knowledge on Soft-Power and Nation Branding.

The conference will consist of four main themes:

1. National Soft-Power

2. Soft-Power and Nation Branding

3. Soft-Power and Politics

4. China’s Soft-Power Development Strategies

Experts and young scholars from China and Internationally will be invited to participate and present their newest findings during the conference, all accepted papers will be collected and published by the Tsinghua University Press. Selected authors will be allowed to give addresses to the participants at the conference and will be awarded honorary certificates of achievement by Tsinghua University.

Call for Papers

1. The Collection and Selection Process

All papers will be collected and sorted by the conference secretariat before a selection process. The selection process will consist of a committee appointed by the organizers of the event. Upon selection the main (first) author of the paper will be notified. All results will be made publicly available on the TICCS website. (www.media.tsinghua.edu.cn) (For more information regarding selection procedures and academic support please refer to Appendix 3). All outstanding achievements will be then judged, and the final winners will be invited to speak during the conference.

An ‘Award for Academic Excellence’ will be awarded to the main author of papers that pass the selection process. All papers that are awarded ‘Outstanding Achievement’ will be compiled ready for publishing by the Tsinghua University Press, and a copy of the publication will be gifted to the authors of the paper. All registration fees will be waived for the authors of conference selected papers.

The authors of papers that are rewarded an opportunity to speak during the conference will receive the same rewards, as well as a award for ‘Honorary Speaker at Tsinghua University’ and both Registration and accommodation fees will be waived.

2. Criteria for all Submitted Papers

All papers must be submitted in full.

Word limitations is as following

5,000 – 10,000 Chinese Characters

4,000 – 8,000 English Words

All papers must be according to the academic requirements of the conference with a clear and precise analysis of key themes, valuable information, and has not yet been published.

Methods for Submissions

1. Please hand in your papers via-email (addresses below)

a.dut06@mails.tsinghua.edu.cn(Contact number: +86-10-83920819)

b.zhaoying08@mails.tsinghua.edu.cn(Contact number: +86-15120002116)

2. The conference secretariat will give you confirmation within 5 days

a. Secretariat Contact Information

i. Tel: +8610 62791123

ii. Fax: +8610 62791124

3. For official conference paper format please refer for Appendix 4

3. Important Deadlines

Deadline for Paper Submissions – August 1st 2009

Results for Selected Papers Announced – August 30th 2009

Conference Date – September 8th – 9th 2009

Main Headline/Topic Suggestions for Papers

Theme 1: National Soft-Power Building

Sub-themes:

Conceptual analysis of Soft-Power

Resources related to Soft-Power

Building Soft-Power

Standards and Methods for Measuring Soft-Power

Theme 2: Soft power and nation branding

Sub-themes:

Soft-Power and its Relationship with Nation Branding

Soft-Power and its functions in Regional Branding Strategies

Soft-Power and Public Diplomacy

Public Diplomacy Theory and its Practice

Theme 3: Soft power and Government Policy

Sub-themes:

Soft-Power and Hard-Power

Soft-Power and National Political Systems

Soft-Power and National and Foreign Policies

Soft-Power and Cultural Traditions

Soft-Power and National Core Value Systems

Theme 4: China’s Soft-Power Building Strategy

Sub-themes:

Significance of China’s Soft-Power building

Soft-Power Logic for Logic

Evaluation of China’s Soft-Power

Soft-Power and China’s Public Diplomacy

Soft-Power and China’s Voice in the World

Soft-Power and China’s Communications Power

Soft-Power and the Penetration of the Chinese Culture

Soft-Power and the exporting of Chinese Thoughts and Chinese Concepts

Soft-Power and Alumni Network Building in Chinese Universities

Soft-Power and the Legitimacy of China’s Model

Papers on other related subjects in international communication, public diplomacy and international politics are also within our interest.