The School of Journalism and Communication of Tsinghua University (TSJC) and Ruder Finn launched the TSINGHUA & RUDER FINN PROGRAMME for Corporate Social Responsibility on March 17.

Professor Li Xiguang, executive dean of TSJC, and Mr. Jean-Michael Dumont from Ruder Finn, signed a document on the 5-year program at TSJC.

The CSR program, financially supported by Ruder Finn and organized by TSJC will conduct a number of research projects and communication activities on corporate social responsibility a year.

Kathy Bloomgarden, global CEO of Ruder Finn held a panel on corporate social responsibility in TSJC on October 17, 2007 and published

Trust, a CSR-related book with the help of Tsinghua University Press.